The YT MOB is back, and they're making waves in a brand-new way.
YT has made a name for itself as a leader in the mountain bike industry—from their iconic bikes to their innovative designs, they've been setting the bar for years. And now, with YT MOB, they're doing it all over again.
Jack Moir is one of the newest additions to the YT Mob which until 2021, was the brand's race division, but there's been a shift in focus. This time around it's more than just a race team—2023 marks a new chapter for them and their ambassadors who will all be flying under one banner: The YT MOB!
From freeride to slopestyle and enduro to downhill (and everything in between), this diverse approach will see YT drive progression across all reaches, bringing their signature blend of Good Times along for the ride.
"I love what YT has built. They're not like other brands and remind me of what mountain biking is all about... Good Times! They've created an enduro program that offers the team all the support we need from every possible angle. We even have the freedom to choose our components, so we can use whatever parts we feel maximise our potential!" - Jack Moir
The MOB represents a shift for YT as they seek to redefine how they engage with their riders and ambassadors alike—putting an emphasis on community and creating an environment that empowers riders to push their limits while also allowing them to have fun doing so.